Lenovo IdeaStand A720 AIO Stand
2012

Design for an exhibition stand to succesfully mark the dynamic enter of the new Lenovo A720 Series in the European market at the IFA 2012 in Berlin. The brief called for a creative approach which would underline the versatile functionality of the AIO PC while manifesting the branding character of Lenovo. At the time Lenovo's core marketing visual was the 'Red Ribbon' which influenced the dynamic and fluid character of this stand design. The stand proved a success with the retail executives of Lenovo Europe and ended being positioned in various Lenovo SiS (Saturn and Mediamarkt) around Western Europe. My role in this project: Concept design, furniture design, CMF design. Team Lead: Markus Daniel External Collaborator / Construction : Dirk Hilmes, Stapelbroek GmbH